Yesterday, the Delhi High Court warned that like China, India can shut down these sites. 21 internet companies are in legal trouble. Charges against them will include “promoting enemity between groups” and “deliberate malicious acts intended to outrage.” Since some of the charges requested in court are non-bailable, the government had to indicate whether it agreed with the need for the websites to stand trial.

A Delhi court has also asked the government to issue summons to more than 10 companies who have said they are head-quartered abroad, like Facebook, YouTube and Yahoo. The executives of all 21 companies have been ordered to appear in court on March 13. They may face criminal charges.

Google and Facebook have appealed against the lower court’s proceedings in the Delhi High Court, which will consider the matter on Monday.

Internet companies say they cannot develop a method to monitor defamatory or obscene material that’s been posted on their sites. “No human interference is possible, and moreover, it can’t be feasible to check such incidents. Billions of people across the globe post their articles on the website.” That met with an angry response from the Delhi High Court yesterday, which said, “You just have a stringent check. Otherwise, like China, we may pass orders banning all such web sites.”

The case centres on a petition filed in December by a journalist named Vinay Rai, who referred to obscene depictions online of Jesus Christ, the Prophet Mohammed, and various Hindu deities. In response, a Delhi magistrate summoned the executives of 21 companies and suggested they face trial for criminal conspiracy. The magistrate had said, “It appears from a bare perusal of the documents that the accused, in connivance with each other and other unknown persons, are selling, publicly exhibiting and have put into circulation obscene, lascivious content”.

Speaking to NDTV today, Mr Rai said, “It was this court that had considered this issue important. This court had sent summons to the concerned parties. Our hope for justice continues.” Explaining why he took companies like Facebook and Google to court, he added, “I have spoken to all religious leaders in this case and even all political party leaders. I asked them if they considered the content we have as valid. They said, ‘you can cast aspersions on leaders personally but such comments on leaders in public can cause riots’. Why should we allow this?”

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You won’t believe that you already have your own digital product in hand.

You’d probably think that your own product has to be an ebook, a piece of software or some sort.

That is normal.

Though you can’t actually hold a digital product, the image of a book that appears on a website seems appealing and real enough to imagine that it’s a tangible, physical product – when an ebook is really a simple PDF or executable file.

That’s why creating an ebook can sometimes be a logical way to own a digital product.

But, you’ve been missing the point.

Like I said in the opening paragraph, if you have been writing articles and posting in forums, you definitely already have your own product in hand.

Take writing articles for example.

You can write a 500 to 600-word article about a topic and then leave an affiliate link to the website you’re promoting in the author byline.

Since there’s no article can be written exactly the same by two different authors, unless you plagiarize word for word, your article is your own unique product – in this case, a marketing product on its own.

What you need to do next is market your article as if you’re marketing an ebook or other digital product and make sure that there are as many people as possible read your article.

How do you market your own articles?

One way to do it is by submitting your articles to hundreds of article directories and thousands of ezine publishers.

If you want a quick result, and get your article listed in major search engines in as little as one day, pay for the article submission service or use article submitter software. You’ll get a wider distribution in a short period of time this way.

What if you don’t write an article, but have been actively posting in forums?

Well, use bits and pieces of the postings and turn them into articles.

For example, post a question like “how do you get top ranking in search engine?”

Then, when you get enough responses, compile the answers and write an article based on the information you have. Next, give a catchy headline for the article such as “Top 7 Sure-fire Ways to Achieve Top Search Engine Ranking in Less Than a Week.”

Include a short promotion about you in the author byline and Presto! You’ve got an article. You’ve got your own product.

Of course, you don’t normally create an image of article cover (like ebook normally has ebook cover), and lose the feeling of a ‘real’ product, but you can always turn a few of your articles into a short report. And guess what? Lots of people create images for their reports. You can do the same too.

Now, can you easily create a 500-word article?

How fast can you write a 500-word article?

Can you write more than one 500-word article?

Think about it. I’ve just created a product of my own and you’re done reading it in less then 3 minutes.

Is this article a great product? You’ll be the judge, but what’s more important is that I’ve already successfully marketed “my own product” to you.

Haven’t I?

One of the secrets these millionaires believe in is setting your goals high. The more one earns the more confidence he has that he can earn double that amount or even triple.

The secret to building mailing lists of over a million people, millions of hits on your website and marketing high end products are the three events that are making Internet millionaires.

It doesn’t hurt to come up with a unique idea, like software to create instant communication access to board members and company officials.

Brainstorming and interacting with ordinary people who have already made their millions is a great way to pick their brains, find out how they started and what they did to keep going.

The Internet has the possibility to reach millions of potential customers and making you a millionaire.

Just a few steps could help you start making the money you’ve only dreamed of.

1. Decide what niche you are going to market to and create a website. Give something away FREE. Right, free, but require them to sign on to your list to receive it.

2. Respond quickly when a visitor signs up.

3. Send the new subscriber some new quality information. Promote a product of your own or an affiliates.

4. Promote your website and continue to add subscribers to your list.

5. Create a newsletter that goes out every week. Remember this is going to your niche market so be sure to include quality information and earn the trust of your visitor list.

6. Offer them a sales pitch, you don’t have to every week, but don’t be afraid to sell something!

Using these six simple steps, you too can make millions on the Internet. Find your market niche and start your marketing campaign today.

SEO and Factors Affecting Page Rank

In order to reach their target audience websites find that they have to rely on search engines to list their site among the top results of specific search strings. This is because of the fact that it is impossible for Internet users to memorize each and every website they need to and are interested in visiting due to the unbelievably large number of websites dealing with almost all kinds of information and offering all kinds of services and goods out there. Most Internet users doing research are found to not type websites’ URLs directly but instead usually click on the top results that their preferred search engine gives. Because of this fact, websites who wish to be noticed by a large audience actually has to be noticed by search engines first.

To get noticed by search engines, web designers use search engine optimization (SEO) techniques. SEO is the method used to increase a website’s ranking in search engine results listings. Using SEO websites have a greater chance of getting noticed by search engines and thus get noticed by their target audience. Each search engine has their way of ranking websites but has at least several common ranking factors. The importance of the factors, however, varies for each search engine and some of the factors themselves are unconfirmed by search engine engineers. Although there are many factors that do affect a websites ranking in search engine results only two very important factors will be discussed in this article – content and links.

Despite the unknowns SEO experts agree on most of the factors and their importance. According to SEO experts the 10 most important factors that can influence a web document’s rank at the major search engines, namely Yahoo!, MSN, Google & AskJeeves, for a particular term or phrase are the following:

• Title Tag
• Anchor Text of Links
• Keyword Use in Document Text
• Accessibility of Document
• Links to Document from Site-Internal Pages
• Primary Subject Matter of Site
• External Links to Linking Pages
• Link Popularity of Site in Topical Community
• Global Link Popularity of Site
• Keyword Spamming

Importance of Links in Page Rank

As shown on the list above links rank among the top factors that affect a web document’s rank. As a matter of fact it was listed five times. Links, however, can affect a page rank both positively and negatively. Both internal and external links can affect a websites ranking. However, if many of the links on the website are dead links or links that lead to 404 pages then instead of being an asset those links actually create a negative effect. The quality of links found on a page is therefore very important. They should have relevant anchor texts to point visitors to more information they need and should lead to relevant pages as well. Dead links is considered to be undesirable and will subtract from page rank.

Importance of Links to Visitor Retention

Links do not only affect the websites page rank but will affect visitor retention as well. Dead links is a sure turn off to visitors. Visitors who click on links expect to go to an existing page with relevant information. If there are dead links on your website visitors might conclude that the site is updated that frequently and that the site is not of good quality. If this happens they will automatically try other websites that they feel caters to their needs and is less irritating.

It is also true that links to relevant sites might affect visitor retention for the worse since visitors might opt to stay with the relevant site. However, good anchor texts leading to relevant sites are still important. Remember that if your website really is a quality website although your links may increase the traffic to other sites visitors would still stay with your site and keep on coming back. Aside from that, visitors might perceive your website as a good starting point in their online activity and thus keep on coming back because of your links.

Importance of Content

As mentioned earlier, although you might have no dead links and your links may all be relevant, your website can still suffer if it is not a quality site or a site with quality content. Quality content means relevant and fresh content delivered regularly. Dated content is almost always a website killer. Visitors often go on the net to look for relevant and timely content, unless they are doing research in history or some other well established facts. However, being such a dynamic community, more often than not it is the new trends, new information, new products, new discoveries, and everything else new, that people who go on the net look for. Although the content of the website might be interesting and well written, visitors will not opt to go back more than twice or thrice if they see that the content is not updated periodically. After all what is the use of reading the same article over and over. Some websites even have last updated dates dated more than three years back. As soon as visitors see that date they will know that the content is dated and will most probably never visit the site again.

The Deadly Combination

Dated content and dead links should never ever be taken for granted if you want your website to be a success. A website with either of the two will be penalized enough by visitors who opt to never come back or by search engines that will rank the website a little lower. But a website with a combination of dated content and dead links is sure to be relegated to the end of search engine results listings. And if people ever do visit the website with such a low ranking, they are bound to never return to visit the site again.

Why use Reverse DNS?

A reverse DNS lookup is usually performed for troubleshooting purposes. Commonly, tools like a traceroute or a ping will do a reverse DNS lookup to determine the flow of traffic from one point to another. Another common place for reverse DNS lookup is when accessing a person’s email. Many modern email providers will do reverse DNS lookups to determine if an email was sent from a known spam address. Finally, reverse DNS can be used to make sure that there is a proper relationship between the owner of a server and the owner of a domain name. This technique, known as Forward Confirmed reverse DNS (FCrDNS) is used to put a stop to phishing sites and spammers.

What is IPv4 Reverse DNS lookup?

IPv4 Reverse DNS is a type of reverse DNS that uses a reverse IN-ADDR entry with the special domain “in-addr.arpa”. The IP address represented in the in-addr.arpa domain is written in reverse order to the usual way that the IP address is written. For example, if a person was performing a reverse domain lookup for an address such as 192.168.1.1, he would do the lookup using 1.1.168.192.in-addr.arpa.

What is IPv6 Reverse DNS lookup?

IPv6 Reverse DNS lookup is a type of reverse DNS that uses the special domain ip6.arpa. Unlike IPv4 Reverse DNS lookup, IPv6 Reverse DNS lookup does not use the standard IP address style of looking up host names. Instead, it uses a sequence of nibbles, or four bit aggregations, in reverse order with each number separated by a period. For example, if a person was performing a reverse domain lookup for an address such as 2001:0db8:0:0:0:0:1428:57ab he would do the lookup using b.a.7.5.8.2.4.1.0.0.0.0.8.b.d.0.1.0.0.2.ip6.arpa.

What happens when there are multiple host names assigned to one IP address?

A reverse DNS lookup will be able to determine all of the host names associated with a particular IP address, though this practice is sometimes frowned upon. Many cheap web hosting plans will offer shared virtual hosts where many sites share space on the same IP address. Although this does not affect the validity of the information returned by a reverse DNS lookup, it can lead to problems with other services.

All that you need in order to write a newsletter is an idea, some writing skills, and someone interested in publishing the newsletter. If you’re concerned on where you actually market your website throughout the newsletter, it mainly comes from the resource box. The resource box allows you to write a small amount of information about yourself and/or your site and then a link to your site. The resource box is the key part to increase website traffic.

Writing a well written resource box is crucial to help increase website traffic. If you have a poorly written resource box, you will have trouble generating more traffic. There are a few ways you can improve your resource box to assure yourself of increased website traffic. The first thing you will want to do is include your website link in the resource box. This free marketing strategy gives people the option to click on your link through your resource box, thus increasing your website traffic.

Make sure to not use any affiliate links in your resource box. Affiliate links are long and tend to turn people off as oppose to increasing website traffic. If you really want to include an affiliate link, create a page on your site that is a _javascript redirecting to your affiliate site link. This will allow you to keep the URL as short as possible and help you increase website traffic.

Trial and error tends to be the best method for anything in the internet marketing business. Try several different resource boxes and determine which one help increase website traffic the best. This will allow you to find the right resource box so that you can stick with it for newsletters, articles, and even blog entries.

Publishing your article in one newsletter will not give you the results you may hope for. In order to increase your website traffic without publishing every week you have to find multiple newsletters to publish one article. Searching for multiple newsletters to publish your article is by far the most important part of the plan. If you can find 10-15 newsletters to publish your article you will see steadily increased website traffic.

Writing an article for several newsletters is one of the best marketing strategies to increase website traffic quickly. If you place a resource box on the bottom and find several newsletters willing to publish your article, you will see increased website traffic after a short time. So get out there and begin researching to find the right newsletters.

When I first started my online business, I didn’t know what an autoresponder was, and I was intimidated by setting one up on my site. I simply had an HTML form set up that would send e-mail address of people that wanted my newsletter straight to my inbox. I can only imagine the amount of money that I was leaving on the table. I had no way of responding back to my potential customers. When I saw a newsletter signup come into my inbox, I would copy and paste a reply back to them.

The times have changed. Not only is the above situation not acceptable, but there’s no way you can effectively grow your business without an autoresponder.

After all, since you now have your website set up to sell your e-book, you are going to need a way to handle the various types of correspondence being sent to you from potential customers.

Autoresponders are an effective and economical innovation (software program) designed to “respond” to any messages a website receives. Thousands of online businesses use autoresponders to send a confirmation “thank you” notice when anyone registers with their email address on the site. Think of them as an answering machine for your website.

Using an autoresponder is a critical component to having a successful ebook business. Not only do you need to respond to messages and inquiries, you must implement an email sales campaign to promote your ebook. If you were to try to manage the emails yourself, the task will eventually become impractical and extremely time consuming. You could hire someone to answer them, but when your site is receiving several hundred hits a day with an average of 50% registering to receive more information; you would need to hire several people thus making the cost very prohibitive. In business, “time is money and money is time”, and online, and autoresponder is the only solution.

If you do not have an autoresponder, you will lose sales, and lots of them. If you are not using an auto email program to get these non-committals to return to your site, you will not be able to sell your ebook to them. It’s really as simple as that.

How does an autorepsonder work? By utilizing the information you input into the programs, the Autoresponder will automatically answer any email or sign-up your site receives. You can even program a variety of responses and how many times you want to send your customers an email; plus any sales receipts, download information and access, support problems – can all be effectively handled by an autoresponder. Obviously if there is a support situation, you or your webmaster will need to step in and fix the problem, but the autoresponder can easily let the customer know that someone will be emailing them soon to help.

Due to the nature of your business (e-book sales), you will need a variety of email autoresponses depending upon the situation. A typical list of responses for an e-book sales site might include some or all of the following:

1) Thank you response for visiting and signing up;
2) Free newsletter emailed to all sign-ups;
3) Special offer emails to entice purchase;
4) Purchase notification/invoice;
5) Thank you for purchasing;
6) Informing of your newest e-book;
7) Offer free course/bonus for signing up;
8) Notification of problems/complaints received from customers;
9) Notification of feedback received.

Basically the uses of the program are endless, in fact anything that you would want emailed to several customers can be handled through an autoresponder. And just like the almost limitless uses, there are a vast number of autoresponder companies vying to handle your e-business correspondence.
 
Many sites have free autoresponder programs available which handle minimal email tasks; however because you are trying to sell ebooks, you should look for a system or service that does not limit the capabilities of your emails. Make sure you get unlimited email size plus you will need the ability to send multiple emails to the same person over a period of time. Remember, the reason for sending several emails over a course of time is based on the fact that most customers (about 60% – 70%) do not purchase on their first visit. If they are interested in learning more about your ebook, they will sign up for more information. And this is when you use an autoresponder to send multiple targeted information emails to drive those reluctant customers back to your site for the purchase. You will also want to have the ability to track your emails to assess the effectiveness of such a campaign. We use aweber.com and getresponse.com is also a good solution.

The messages you will want to send will depend upon the reason for the need to respond. One way you can handle this by having multiple email addresses for your site. Here is a short list of email addresses you will need:
1) support@yoursite.com
2) Yourname@yoursite.com
3) Yourassistant@yoursite.com
4) sales@yoursite.com

If you need additional addresses, do not hesitate to set them up and use them; the more you categorize your customer’s emails, the better you, your webmaster and your autorepsonder program will work. The autoresponder will know the difference between newsletter sign-ups, customer logins, purchases, and so on. This is all configured in the program, as is sending notification emails for receipt of a customer’s inquiry at one of your listed email addresses. Again, you or your webmaster will manually have to answer any inquiries received at a site listed address. Unfortunately at this moment in time, autoresponders cannot read and answer emails. I would imagine that sometime in the not too distance future this will become a possibility. One can always hope!

Now you understand why autoresponders are an important if not critical ingredient in developing a productive, functioning, 24/7 e-book sales site. Using one will help increase your sales, drive those hesitant potential customers back to your site and take care of those everyday tasks associated with having a professional and courteous Internet business. Offering excellent customer service is a significant business building tool, especially for online businesses when a customer assesses you and your site faster than you realize.

Valid web sites.

I have heard it said that anyone can build a web site and this is true. Programmes like FrontPage are ideal for building affiliate web sites. Unfortunately, it is often the case that the web site builder gets carried away and attempts to put every whistle and bell into the site! Affiliate web sites should be clean valid code and not overly cluttered with eye candy. By default clean code equals faster loading pages and better search engine optimisation. Always try and code your sites to be valid web sites.

Using tables in your web site design

Tables have for a long time been the only way to position your content on your web page, however the introduction of CSS and particularly CSS2/3 allows the designer to build sites with out using tables! However the use of tables in web site design is still valid so go ahead and use them.

Page layout

There seems to be 2 types of affiliate web site design logics. On the one hand you have the work from home affiliate web master who is happy to have a sloppy looking site that just has ads bursting out all over the place and the other who still working from home builds a slightly sticky web site. The preference here is to build a sticky web site. Why? Well one its good manners! If you want some one to look at your web site, you have to give them a purpose to do so! Secondly, your user will take a while longer on your sticky site which increases the chance of them clicking on one of your ads which makes you money! And finally, a sticky web site with good content may even entice your viewer back for a second or third time. With a sloppy looking web site, the user will immediately see ads above the fold and will recognise the site as ‘spam’ type of site – a web site that lacks content and only there to get you to click on an ad. Which type of affiliate web site user are you.

Presentation

Design your affiliate web site to be attractive but not over bearing. The user is there for information. Whilst looking for that information on your web site, your design will attract them to your adverts Graphical use should be kept to a minimum and always use the alt tags to your advantage. Links should be in text format and providing a site map is said to help with SEO. How many pages you have is debatable but 20 to 50 pages would be the minimum starting point – note i said starting point! Your affiliate web site will need to grow in size so be prepared to add addition web pages to your web site, if you made a plan of your web site before starting out, you will understand the web site structure and ad additional pages quite easily.

Running your affiliate web site business from home

Work from home and make money from your affiliate web site, should not be taken literally! A work from home affiliate, can make money, but do not give up the day job. Currently we are testing various methods of how to make money from home using a web site. It is very early days but an income is being generated, don’t be fooled, the income has yet to reach a $ a day but I can tell you that you can build a web site and make money!

The key to getting your site indexed in the big three is getting links pointing to it from sites that are already indexed. When the search bots crawl those sites they will inevitably find the link to your site and your site will be added to their index. Follow these five steps a month before you launch and you’ll be a step ahead of the game.

1. Register your domain name. You’d be surprised how many people wait until the last minute to do this. The sooner you register your domain, the sooner you can get some quality links pointing to it and get it indexed.

2. Put up a home page. Make a “coming soon” page with your logo, information about your site, and expected launch date. You can also add a form for people to sign up for email updates about your site. This starts building your email marketing list before you even launch.

3. Start a blog and sign up for Feedburner. Put up a blog at yoursite.com/blog. It doesn’t matter if you use WordPress, Blogger, or whatever blog platform you prefer, just make sure you host it on your site. Make a few posts about your site, what people can expect when it launches, and why your site will be unique. After your first post, sign up for a Feedburner account at feedburner.com/. Under ‘Publicize’ in your account make sure to sign up for ‘Ping Shot’. This will notify blogging directories of your posts which hopefully will result in a few links to your site.

4. Write a few articles and submit to directories.  Regardless of what your site is about, there is certainly a topic relating to your site that you could write an article about. For example, if your site is going to sell fitness equipment, you could write an article about how to build a home-gym. Or if you are going to rate and review new cars, you could write an article about how to shop for a new car.  After you’ve written and proofread your articles, submit them to article directories like Ezine Articles (ezinearticles.com/) and iSnare (isnare.com/). Be sure to include a description of your new site and a link back to it in the resource box. Again, this should result in a few links to your site.

5. Get a link from an indexed site. Steps 3 and 4 should result in some links from indexed sites which should then ensure your site to be indexed. But it can’t hurt to get a few more on your own to be certain. When I launched my last site, I linked to it from my personal blog, which I knew was indexed. If you don’t have that option, you can ask someone with a blog or site related to yours to mention it. If you can’t find anyone willing to do it for free, you could offer them some free advertising on your site when you launch in exchange for the link.

Getting yourself indexed before you launch gives you a head start on your SEO and will allow your site to have a more immediate impact. Why wait until you launch? Get started a month early and you’ll reap the benefits when launch day rolls around.